Raw Images
Final Advertisements
Final Mockups
Dae Hair Ad Campaign
This student advertising campaign for Dae’s Sunsetter Hairspray brings the product’s strong-hold benefit to life through playful, unexpected visuals. Using the tagline “Get a Hold of Yourself,” I transformed everyday materials into exaggerated hairstyles seemingly held in place by the product. I developed the campaign from concept to completion, including art direction, prop styling, photography, and post-production.
